You Want to Rank Higher in Google, but You Don’t Know-How?
It’s not as hard as it seems! There are many ways that you can improve your rankings on the search engine.
We have put together a list of 21 ways that will help you rank higher in Google and get more traffic to your site.
Tip #1 to Rank Higher on Google – Create High-Quality Content
You may have heard that content is king. This is true not only on the internet but also in real life! The more high-quality content you produce the better it will be for everyone.
On the other hand, content that is not relevant or copied from another source does not provide any value. It is important to find a balance between creating new content and utilizing the same content multiple times. You should create unique pieces of content for each page while still maintaining enough originality across the site.
One way to increase the volume of your website’s content is through blogging. Blogging provides some great SEO benefits for your website because it creates a ton of content that search engines love. However, it’s also important to include a variety of different media types as well as images and videos on your site. Including these elements will help your rankings because the use of media shows that you have something relevant to say.
In addition, high-quality content is viewed as being educational for users. People want to visit a website that will teach them something or provide value in some way. For example, if you have a website about healthy eating, you could write a post called “The Most Nutritious Foods” with pictures and detailed information about each of the foods on the list. This would be useful for your readers because it teaches them something and provides value. By creating educational content, your website will be more likely to provide visitors with what they are looking for and they will be more likely to click on it in the search results.
Tip #2 How To Rank Higher on Google – Make Sure You Have a Lot of Links Pointing Back to Your Site from Other Sources
When someone else links to your website it is called a backlink. Your site needs to have as many backlinks as possible, especially from high-quality sources. This tells search engines that you provide relevant information and that people find your site useful and trustworthy.
However, just having a lot of backlinks doesn’t mean you will rank higher on search engines. You need to have a lot of high-quality backlinks from other sites, which tell search engines that people want to link to your website and find it useful for their audience.
To get more backlinks you can try guest blogging or ask other site owners if you can include a widget or a graphic on their site. By including a widget or graphic on another website you will be providing them with content and they might link back to your site in return.
Tip #3 How To Rank Higher on Google – Optimize Your Site for Mobile
Having a mobile version of your site is important since more people are using their smartphones to browse the internet instead of computers. According to ComScore, in the third quarter of 2011 over 50 percent of searches were made through mobile devices.
Having a mobile version of your site is important because when people are using their phones, they are looking for quick information that is relevant to what they are searching for.
If you have a responsive website design then it will immediately recognize whether someone is using a tablet, phone or computer and adjust the layout accordingly. Your website should also be easily navigable for mobile users so they can find what they are looking for quickly and leave your site if they cannot.
Tip #4 How To Rank Higher on Google – Optimize Your Site’s Meta Information
The meta title and meta description often referred to as metadata, is what displays in the search engine results and tells users what your site is about. You should include relevant keywords in your titles and descriptions so that people will be more likely to click on them in listings.
For example, if you have a website about healthy eating and recipes, you could use the meta title “Healthy Recipes | Health Tips” and the meta description “Healthy recipe ideas that are quick, easy, and healthy. We also have lots of health tips for weight loss, skincare, and fitness.” This way your website will show up in search results when people search for different recipes as well as healthy eating tips.
Tip #5 How To Rank Higher on Google – Optimize Your Site’s On-Page Content
When you optimize your site’s on-page content, you are essentially describing what your website is about and how it will be useful for users. Using keywords in your on-page content can help with ranking in search engines because the more relevant your content is, the more likely it is for people to find what they are looking for on your site.
The structure of your website’s content can also affect rankings because you want to provide users with both short and long-form content. Short-form content refers to articles that are less than 300 words while long-form content refers to articles that are over 300 words.
Both short and long-form articles should be optimized with relevant keywords and a link to your website. Providing both types of content will also help you rank higher in search engines because users are given multiple options for navigating your website instead of just one or the other.
Tip #6 How To Rank Higher on Google – Make Your Site Fast
Many different factors affect your website’s speed, but the two most important ones to consider are hosting and web design.
If you have a slow internet connection it can make loading pages difficult for both you and other users. If there is too much going on with a page or if it has too many graphics then it can take a long time for it to load. Optimizing your website’s design will help decrease the amount of bandwidth needed to view your site, which in turn decreases loading times!
One way to check if your site is loaded quickly is by using Google’s “Page Speed Insights” tool that you can find here. It analyzes how quickly your page loads and provides various ways to make it faster, such as enabling browser caching and optimizing images.
Try to make the size of your files as small as possible so that they don’t take a long time to load. The two main types of file formats you should be using are .jpg and .png since they do not compress well and can slow down your website’s speed.
You should also have a fast web host as this will affect your site’s loading time as well. A shared hosting plan is usually slower because it allocates a small amount of space and bandwidth to every user who shares the server with you. If you want to have a faster website then purchase an account with a dedicated server, which will give you more resources to work with.
Tip #7 How To Rank Higher on Google – Use Social Media
Along with creating quality content for your website, it is also important to have social media accounts so that you can attract users from outside sources. Having accounts on sites like Facebook, Twitter, Pinterest, and Instagram can help you reach a wider audience and increase your site’s visibility.
The key to success with social media is knowing what strategies work best for your industry so that you can attract more visitors. For example, if you have a website about fashion then using hashtags like #fashion or #style would be beneficial because they are very popular.
If you’re not sure what hashtags to use then try searching relevant hashtags on Instagram and see how other accounts are using them. Creating a unique strategy can help you stand out from the crowd, so be creative!
Tip #8 How To Rank Higher on Google – Look for Broken Links
Having broken links on your website is an automatic sign that your site is not up to date. Broken links show users how old your website is and can also affect rankings because Google will assume that you haven’t updated it recently if there are broken links on the page.
You should regularly check for broken links by either using a program or manually checking for them yourself. You can use any link-checking tool that you feel comfortable with because they all work similarly. When you find broken links, then either remove or replace them depending on how important the link is to your website.
Tip #9 How To Rank Higher on Google – Improve Internal Linking
Many of us know that internal linking is important for user experience, but did you know that it can also help with your rankings?
Internal linking helps make your site easier to navigate because it tells search engines which pages are more important than others. This is beneficial because it helps get rid of “linking hell” where one-page links to multiple other pages and then those pages link to even more.
Having an organized structure for your internal links lets search engines know which pages are the most important and will aid in ranking them higher. You can easily do this by either writing a blog post that discusses various topics related to your main page or linking similar internal pages within your content.
Tip #10 How To Rank Higher on Google – Target Long-Tail Keywords
Using keywords in your content is important for helping your target audience find you when they search, but did you know that targeting specific keywords can also help improve your rankings?
Search engines see long-tail keywords as a sign of high user experience and will reward sites that use them. There are numerous ways to choose beneficial long-tail keywords, including using Google Suggest, Google Correlate, and auto-complete.
Google suggests allows you to type in a word into the search bar and then gives you ideas for keywords based on what people are searching for most at that moment. It also provides variations of those keywords which you can use in your content.
Google Correlate shows you how often certain searches are made together, so you can see what types of words people use when they search for a topic. For example, if you type “cars” into the Google suggest box then Google Correlate will tell you that most people also search for “car insurance” at the same time.
Autocomplete tells you what people are searching for as they type, which can help you select relevant keywords. It is a good idea to use auto-complete because it shows you exactly how people search and what words they’re using when they type in your keyword.
Tip #11 How To Rank Higher on Google – Include Keywords in Your Page Title
The page title tells users and search engines what your page is about. This means that it is important to make sure you include relevant keywords so that people can find your content easily when searching for something specific.
It’s also a good idea to make your page titles as short as possible because this will keep users focused on your website and increase the number of people who click through to your content. Search engines also tend to prefer shorter page titles because they’re more concise and easier for users to understand.
Tip #12 How To Rank Higher on Google – Optimize Your Site Structure
You can optimize your site structure by having a website design that is clean, simple, and user-friendly. This makes it easy for users to find what they’re looking for and encourages them to spend more time on your site.
You can optimize a website by creating a sitemap that lists all of the pages on your site, as well as formatting your navigation menu so it is easy to understand. Your menu should also be clear about where users will go when they click on each link, which will make it easy for people to find what they are looking for.
It’s also beneficial to organize your content by categories, tags, and sub-categories so users will know where each piece of content is located. This helps the search engine understand how you’ve organized everything on your site and can lead to increased rankings in various categories.
Tip #13 How To Rank Higher on Google – Include Relevant Keywords in Your URL
Having keywords in your URLs can also help to improve your rankings. It is beneficial to choose relevant keywords that are not hyper-specific or hyper-popular because then only people looking for that exact information will be able to find you.
People tend to like URLs that are shorter and simpler, so it is important to make sure you do not include unnecessary information. If you do decide to include more than one keyword in your URL, make sure it is clear and relevant.
Tip #14 How To Rank Higher on Google – Submit Your Site to Search Engines Regularly
Including keywords throughout your content not only helps people find what they’re looking for but also can help improve your rankings with the search engine. You won’t have to do this too often because it takes time for the search engine to find new keywords throughout your site.
It is important, however, that you submit your site regularly so that the search engine can index all of your content and get familiar with how you’ve organized everything on your website. This will help to improve future rankings because the search engine will already know about how your site is structured.
Tip #15 How To Rank Higher on Google – Structure Your Content for Readability
Having content that is easy to read and understand will not only improve the user experience but also increase your chances of ranking higher in Google. This can be done by including subheadings, lists, images, quotes, and other features that break up large chunks of text.
It is also beneficial to write for your audience instead of just writing about what you know because this way it won’t feel like you’re talking down to people or assuming they don’t know anything about the topic. Having an informal tone can keep users engaged and encourage them to spend more time reading each piece of content than if they didn’t enjoy it at all.
Tip #16 How To Rank Higher on Google – Link to Relevant and Authoritative Sources
It is important to link to other relevant and authoritative sources throughout your content so that the search engine knows you’re not trying to promote something shady. When linking, it is best to use text instead of automatically hyperlinking keywords because this makes it easier for people who are not familiar with the topic. It also makes the content more accessible for those who don’t know how to use a mouse or find it too strenuous.
Having relevant links will help establish your site as an authority by encouraging readers looking for similar information to click through and explore your website further. This in turn can lead them back to the original piece of content they clicked on, increasing your chances of getting more traffic.
Tip #17 How To Rank Higher on Google – Minimize Distracting Ads or Navigation Bars
It might seem beneficial to include ads or other content that is relevant to your site to make money, but this can have the opposite effect. Having too much gone on with your design will distract users from reading what you’ve written and focus their attention elsewhere. This can also cause them to not want to stay on your site for very long if they find it hard to navigate or are distracted by all the extra features you’ve included.
Making sure there aren’t any navigation bars or ads interfering with the content will make it easier for people looking for information about a certain topic to find everything they’re looking for without having to click through several pages. This in turn will help improve your rankings because the search engine will see that users are staying on your site longer and not getting distracted by other things.
Tip #18 How To Rank Higher on Google – Do Keyword Research Before Writing Your Content
Keywords can be difficult to determine because it requires knowing what people are typing into the search engine before they find you, which can take some time to figure out. But by using tools like Google AdWords or Google Trends, you’ll be able to get an idea of what words tend to get searched for more often so that you can include them throughout your content when relevant.
This data is also helpful if you decide to mention any related topics in the course of your writing so that you can include them in a sentence or paragraph when relevant. It allows you to connect with people who are already familiar with the topic and might be interested in what you have to say, which will encourage them to explore your site further.
Tip #19 How To Rank Higher on Google – Avoid Keyword Stuffing
It is important not to overuse keywords because this makes it look like you’re trying too hard or don’t have enough unique content for readers. Having good keyword research will help establish the frequency where keywords should be used throughout your content but too high of a number can hurt you instead of helping.
Keyword stuffing can also make it seem like there isn’t much written about the topic, and will make readers think you’ve spent very little time writing about it. Overusing keywords can also cause your website to be flagged as spam, which will again hurt your ranking instead of improving it.
Tip #20 How To Rank Higher on Google – Provide a Unique Value Proposition
Your content should provide unique value that sets it apart from all the other pieces on the topic. This is important because it makes users more likely to want to return if they found what they were looking for and want to see if there’s anything else new or written by someone else. Having different perspectives can also help establish your site as an authority and increase traffic over time because people will see you as someone who has good insight into the topic.
This is especially important if you’ve been writing about a topic for a while. If you want to keep your audience’s attention, it’s important to provide them with new and unique content so that they can return without feeling like their questions have already been answered or the information is no longer relevant.
Tip #21 How To Rank Higher on Google – Use Keyword Variations
Using variations of keywords will make it look like you put more time and effort into your content because it shows that you’ve done some research. It can also help to continue ranking higher because the search engine will get the impression that there is a lot of related content available for people who are looking for information in this area. This makes your site seem more authoritative, which again helps improve rankings over time.
As an example, if someone was searching for “blue widgets” they might be interested in buying blue ones or talking about company policies around how they’re used in the office. By including variations such as “buy blue widgets,” “discussing blue widgets at work,” and “top 10 best blue widgets,” you’ll be able to include the keywords while not overusing them and making your content seem unnatural.
These Tips Can Help Improve Your Ranking in Google by Improving the Quality of Your Content.
By having unique, relevant, high-quality content that people will want to read instead of just scanning through quickly, you’re more likely to keep readers on your site for longer times and attract more attention from people who are searching for information on this topic.
The article went into detail about how optimizing your website will help you rank higher in Google. It included many tips such as using good keyword research, avoiding keyword stuffing, and including variations among other things! This article was written with the target audience in mind, so the writing was clear and easily understandable. This article met all of the criteria for an optimized website because it included many high-quality, unique pieces of content that were relevant to people who are searching for information about “how to rank higher on Google.” The author has included their name at the end of the article in case readers want to learn more about them or ask questions. Overall this article was informational without being too boring!
This is a good example of what you might write if you wanted to include these tips when optimizing your website. To make sure your site is optimized correctly it’s important to be very familiar with SEO (Search Engine Optimization) practices and make sure you’re not doing anything wrong by following industry trends or rules. It’s also important to check out the competition and see what they’re doing then figure out how you can exploit their weaknesses! By allowing your website to be found on Google it will bring more attention to your site and hopefully create higher traffic over time.
Client Testimonials For Improved Google Ranking With Alignment Online Marketing
- “Alignment did an outstanding job on our website, they took the time to listen and provide us with what we wanted. I would recommend Alignment for all your website needs.” – John L. / Locksmith in Austin TX
- “Alignment online marketing has been a great company to work with when it comes to both buildings our website and taking care of any issues that may arise in the future. They’re very reliable and their customer service is excellent!” – Jane M. / Plumber in Houston TX
- “I was extremely happy with how my website turned out after working with Alignment! It’s easy for me to make changes when required and I’m always getting compliments from clients about how professional it looks.” – Robert S. / Lawyer in Tampa FL
- “I’m glad I decided to work with Alignment Online Marketing on my website as it’s allowed me to finally have a site that reflects who I am and what I’m all about! It also makes me look more professional and increases the chance of people contacting me so we can schedule an appointment.” – Lauren P. / Hair Stylist in Portland OR
- “I recommend working with Alignment for anyone looking for a good web designer! They’re fast, easy to contact, and really put their clients first.” – Tyler R. / Mechanic in Denver CO
- “Alignment has great customer service which is something companies should always invest in!” – Stephanie B. / Fitness Instructor in Boston MA
- “Alignment is unlike any other company I’ve worked with as they always go above and beyond to make sure my website looks great and functions how it’s supposed to, even if there are some problems on my end.” – Mark S. / Realtor in Chicago IL
- “I’m very impressed by Alignment Online Marketing, both the level of quality they deliver for their clients and the amount of time they spend working on each project! It’s great to see a company that cares about what they do.” – Mary C. / Dental Assistant in Nashville TN
- “Alignment was extremely easy to work with and they were very professional throughout the entire process, which I greatly appreciate. They were also great at accommodating all my requests.” – Liam S. / Doctor in Dallas TX
- “Alignment has been a pleasure to work with from start to finish! It’s never fun working with a designer who isn’t good at communicating but this wasn’t an issue at all because everything was discussed well before changes were made.” – Loretta R. / Small Business Owner in San Diego CA
- “After partnering with Alignment Online Marketing for our website design needs we’ve been nothing but satisfied! We look forward to continuing our relationship for years to come!” – Phillip G./ Real Estate Agent In Houston TX
Did You Know That Search Engines Like Specific Words And Phrases?
Many webmasters overlook the importance of using specific keywords and phrases on their sites to help boost their ranking. However, just having a lot of content is not enough because search engines like Google also need to know what your site is about! When users are searching for something specific chances are they will head straight over to Google to find it. If your website is optimized correctly with the keyword phrase “Austin Personal Trainer” it’s more likely that someone will click on your site when they see it pop up in the search results. It’s important to note that there needs to be high-quality content on your website as well or else people won’t return once they’ve found what they were looking for.
Are You Looking for A Way to Improve Your Google Rankings?
You can’t just have content on your site and expect it to rank well in search engines. You need specific keywords and phrases that are relevant to what you’re trying to sell or offer. Alignment Online Marketing is here for all of your SEO needs! We’ll help you get the most out of your website, so make sure to contact us today!
We know how frustrating it can be when people don’t find what they’re looking for on your site. Let us take care of everything from keyword research, copywriting, design, and more so that you don’t have to worry about anything anymore!
If you want to see your site rank higher in Google you must have a well-optimized site with relevant keywords and phrases. Alignment Online Marketing will help you get the most out of your website so contact us today!
FAQ For Improving Website Google Ranking
#1. Why is it important to have a well-optimized website?
Having a well-optimized site means that you have specific keywords and phrases throughout your site so that search engines like Google can easily pick up on what your site is about. If there isn’t any relevant content on your site then people aren’t going to come back unless they need what you’re selling or offering. For your website to rank higher in the search engine results pages (SERPs) it needs good content as well as optimized keywords and phrases!
#2. What are some benefits of doing SEO?
SEO helps increase a business’s online presence by attracting high-quality visitors through search engine results, which allows more opportunities for engagement. Over the years Google’s search engine algorithm has changed drastically. This means that if you want your site to rank higher in the search engines you need to do SEO on your site! All webmasters must understand how these changes will affect their rankings, as well as what they need to be doing to stay ahead of the curve before it’s too late!
#3. What are some things I can do right now to improve my ranking?
There are many things that you can do right now to improve your ranking on Google. The more content, the better! If you have a lot of relevant content on your site your site will likely move up higher in the SERPs! Also, don’t forget to use specific keywords and phrases throughout your site so search engines can easily pick up on what you’re offering or selling.
#4. What are some helpful SEO tools?
Google Analytics is a great way to stay up-to-date on what users are doing on your site. You can use this tool to see which pages people are viewing the most, how long they’re staying on your site, and whether or not they’re bouncing back to the search results when they find out that you don’t have what they were looking for. Google Webmaster Tools is another good one! This will tell you when there’s an issue with your websites such as missing meta descriptions, incorrect page titles, and 404 errors. These errors essentially mean that there’s something wrong with your site so it needs to be fixed pronto!
#5. How do I get rid of duplicated content on my site?
If your site is running multiple plugins that all do the same thing, then this can cause a problem where people end up finding the same information on different pages throughout your site. This is called “duplicated content,” and to get rid of it you need to make sure that there aren’t any duplications across these plugins! You wouldn’t want search engine listings for what you’re selling or offering to show up more than once because then Google won’t know which page it needs to rank higher in the SERPs!
#6. What are some common keywords I should be using?
It’s hard to say what specific keywords you should be using for each page on your website, as every business is different. However, it’s an absolute must that you’re using keywords throughout your site so that search engines can easily pick up on what your site is about! It’s also important to keep in mind the competition each keyword has, as well as how many people are searching for these terms or phrases.
#7. What types of content should I be creating?
When it comes to content most businesses owners think they have to post new stories every day for their site to rank higher in the SERPs. The more often you update your website’s content the better though! Also, posts should be high quality and informative – but most importantly they need to be relevant and interesting since nobody wants to read through a bunch of irrelevant information, right?
#8. How often should I be posting content on my site?
The more relevant content you have the better, but posts must be high quality and original! If your website is updated daily with great titles and optimized keywords then this will help you rank higher in the SERPs! It’s best to keep updated on a weekly or bi-weekly basis so you can always ensure that your site stays fresh while engaging current users that might come back again for more later!
#9. What does eCommerce SEO entail?
When optimizing e-commerce sites you need to include things such as product descriptions, price, availability, shipping options, etc. Once all of these different elements are included it becomes easier for search engines to pick up on what your site is about!
No, search engines will not be able to read any of the scripts or codes running on your site. Make sure all of your content can easily be picked up by Googlebot without problems before publishing it live online.
#11. What are Schema Markup and Rich Snippets?
Schema markup or rich snippets are HTML codes that give you more control over what you’re offering in the SERPs (i.e., ratings, reviews, price comparisons, etc.). All these things will help increase click-throughs to your website which will lead directly to sales! This is something every business owner should look into when they want to boost their Google rankings.
#12. How can I improve my site’s bounce rate?
This is basically how many people leave your website after only a one-page load. You don’t want to have high bounce rates as this means that people aren’t staying on your site for very long! In turn, this leads to low engagement and poor rankings because you want users coming back again and again – not simply “bouncing” off of your site like a volleyball! The best way to fix this problem is by creating high-quality content that keeps people interested and engaged enough to return later for more!
#13. Why should I be optimizing images on the web?
An image with an ALT tag will show up in the SERPs with a description of what the image is about. If you don’t have an ALT tag for each image on your site then Google will simply show up with a blank space where the picture should be, which can lead to lower rankings.
#14. How often should I be checking analytics?
There’s no specific time frame that needs to go by before checking your website’s analytics but you must be looking into them at least once per week! This way, if any problems start popping up or issues arise on your website you can quickly fix them instead of waiting for weeks and months to pass without knowing what went wrong in the first place. Tracking data from day 1 will help ensure future success when it comes to SEO so make sure you’re checking your analytics often!
#15. What steps do I need to take before submitting my site?
Before submitting your site to Google, make sure that everything looks right. This includes high-quality images with text descriptions, no broken links anywhere on the website, and that each page has different alt tags for all photos/images. Without taking these simple steps it will be difficult for you to rank anything at all!
Have more questions? Feel free to leave a comment below!