It’s 2020 and content is king.
The increased emphasis on artificial intelligence (AI) and voice search means that your content needs to be optimized for these platforms, while also being relevant and engaging for your users.
Here are 6 ways you can improve the visibility of your blog in 2020:
1. Optimize your content for artificial intelligence and voice search
Optimizing your content for AI and voice search is an essential step in ensuring the success of your blog in 2020. AI is becoming more pervasive, with Google Assistant being available on 1.5 billion devices worldwide.
This includes almost all Android phones, iPhones, iPads, Nest Thermostats, watches, speakers, TVs, and other smart home devices.
As a result of this ubiquity, users are increasingly interacting with their devices via voice to get things done. Your content must be optimized for voice search to appear in Google Knowledge Panel results when people are asking questions or searching for answers to queries related to your content.
Voice search also presents opportunities for brands to be heard through natural conversations happening between consumers and their devices.
Here are some strategies to get your content heard when users ask their devices questions:
– Use search intent modifiers in your titles.
For example, if you were writing an article about using technology in business, you could include the word “how” in the title. This is a signal to Google that the user is asking how something works rather than what it is.
– Optimize your titles with long-tail keywords and phrases.
For example, you could include the following question in the title: “What does a CXO do?” This would help your post to be seen by people searching for answers to this question and position it as an authoritative voice on the topic.
If you are writing about business, for example, you could include a section at the end of each post with FAQs related to your topic. The inclusion of these “frequently asked questions” will make it easier for people to find authoritative information on your topic by asking their devices.
2. Use call-to-action elements to encourage growth and engagement with your blog
The number of people using voice search is growing rapidly, with a study from Google finding that 20% of searches on Android devices in the US are carried out by voice.
This represents an astounding 270% year-on-year growth in usage.
Users must be able to find your content easily when they ask their devices questions related to it. This means optimizing for the right keywords, having helpful FAQs, and including relevant internal links.
You can also encourage growth and engagement with your blog by using prominent call-to-action (CTA) buttons.
CTAs are simple prompts that encourage your users to take any action, such as signing up to your email list or sharing your post on social media.
These elements help increase the visibility of your blog by encouraging people to share the content with their connections, who then have the opportunity to engage with it themselves.
3. Create content that’s relevant and engaging
The content you produce must be both relevant to your users and engaging enough that they’ll want to share it with others. With this in mind, here are some questions you should ask when planning new blog posts:
– What types of people will want to read this?
Your target audience is the group of people who will be most interested in your content. Think about this carefully and don’t hesitate to use a wide range of demographic data to get a better understanding of what types of people are going to want to read your posts.
– What do they want or need?
It’s also important that you understand what your users want or need from your content. This relates to the key questions they might ask when searching for answers online, such as “How do I use Snapchat?”
– What are their pain points?
You should also consider what your blog can do for its users to solve these pain points.
For example, if you were an accountant, you could write about common tax-related queries to help people understand potential deductions they might be entitled to.
– How will you encourage engagement?
The success of your blog in 2020 will depend on how engaging it is, so you must plan your content with this in mind. This means creating headlines and copy that pique the interest of potential readers and avoiding jargon, which can alienate audiences.
– How will you distribute your content?
Optimizing your blog for search engines is only part of the story. You should also consider how you might distribute your posts on social media platforms such as Facebook, Twitter, and Pinterest to get more views on your website.
4. Optimize core elements of your blog
If you want your blog to be noticed in 2020, you must optimize its individual components for relevant keywords and use descriptive URLs. This will ensure that your content appears when people search for answers related to it on Google, Bing, and Yahoo!.
It’s also important that you include descriptive subheadings in your posts, as this will encourage people to read on and increases the likelihood that they’ll return to your content later.
5. Build links to boost SEO
Building links is an effective way of boosting your search engine optimization (SEO) and making it easier for users who are interested in what you have to say to find your blog.
It’s important, however, that you take care when building links to ensure that they’re “natural” and not being done for the sake of SEO. Trust is key here, so linking to other bloggers or sources within your industry should be an easy way of ensuring that people want to check out what you have to say.
6. Be consistent in your approach
You must remain consistent in your blog posting schedule, as this helps attract regular visitors and encourages Google to return your content when people search for relevant terms.
It’s also important not to overdo it when writing keywords on your website. Stick to the most relevant terms to your blog, as appearing too spammy can actually hurt SEO.
These are just some of the things you should do to get noticed by Google and other third-party platforms! Of course, if this sounds like a lot of work to you, we offer content writing services that will help take the load off your shoulders.
If you’d like to chat about how we could help, feel free to visit our website at alignmnetonline.com, we’ve got a bunch of content samples that will help get you started.
Hope it’s helpful! 🙂 Thanks for reading!