The SEO of your blog is something that you should be concerned with. There are several ways in which it can be improved, and this article will introduce you to 13 steps that you can take to do just that! With these tips, there’s no reason why your blog shouldn’t show up high on the search engine results pages for relevant keywords. The more people who find your site when they’re searching for information or products relating to what you blog about, the higher chances are that they’ll stay on your site and make purchases from it too. Your blogging efforts won’t go unrewarded!
The purpose of this post is to give bloggers an idea of how their work affects their business – whether it’s through information-seeking or purchases.
To accomplish this, the article discusses how SEO can be improved. It introduces 13 steps that bloggers can take and discusses a bit about what each step entails. The post ends with a summary of why these steps are important and encourages readers to take action on improving their blog’s search engine optimization.
Stop Blogging Mistakes That Are Killing Your Business
Bloggers have an easy job compared to marketers in other fields because you don’t need any tools other than just your computer and internet connection! This is one of the reasons why blogging seems like such an attractive venture for people who want to start up their own business but just don’t know where they should begin. However, it’s not all fun and games. Before you take the plunge, it’s important to be aware of what you’re getting into and not make any mistakes that could end up hurting your site in the long run. That’s why we have this list of common blogger mistakes so that you can avoid them from the start!
#1 – You Don’t Engage in Commenting or Social Media
One of the easiest ways to drive traffic to your blog is by having people leave comments on your articles. By engaging in active conversation with other bloggers and site owners, you can attract people who would otherwise not be aware of your website! Social media is a great way to establish a presence online for yourself as well, so make sure that you’re at least interacting via Facebook and Twitter if not more options like Google+, YouTube, Instagram, etc.
#2 – You Use Underhanded Tactics That Could Get Your Site Banned from Google
Google has gotten good over the years about knowing when sites are using black hat SEO tactics such as spamdexing. These workarounds may seem like genius ideas to you, but they’re a slippery slope that could end up with your site being banned from Google. Not only do these tactics not work in the long run anyways, but they’ll also hurt your traffic if Google detects that you’re using spammy techniques.
#3 – You Don’t Have a Schedule for Posting Content
Having a schedule ensures readers know when new content is published and can keep coming back regularly to see what’s new. If you don’t have one, make sure that you’ve created some sort of plan for yourself or at least laid out dates where you’ll be posting similar types of content on the same days each week/month. This way, people will be able to rely on you for new information on your site’s niche and be less likely to forget about you.
#4 – You Don’t Know How to Use Analytics or Metrics
Using analytics is necessary if you want to understand how well (or not so well) your blog is doing. This information should affect how frequently you post, the types of content that are popular, your conversion rates, bounce rates, etc. On WordPress, there’s a great plugin called Google Analytics by Yoast that will show detailed graphs and charts that tell you what’s working (and what isn’t). It won’t do all of the work for you, but it’ll definitely point out some key areas where improvement can be made!
#5 – You Aren’t Promoting Your Site
Promoting your site should go hand in hand with actually creating the content. You should be letting people know about what you’re writing about on social media, emailing your subscribers, and talking about it to other bloggers who may find your work useful. If you aren’t doing any of these things, make sure that you’ve created some sort of plan for getting the word out there (social media buttons are great for this) or otherwise built up an audience that will directly benefit from reading your posts.
#6 – You Aren’t Creating Visual Content
People want to see what you’re blogging about! It makes everything more engaging when they can look at pictures or videos or even infographics. through text is okay for some pieces, but it can be difficult to get more detailed information across so you should consider using some sort of visual content to show people what you writing about.
#7 – You Aren’t Doing Keyword Research
Keywords are the basis of Google’s algorithm and they’re a necessary component when optimizing a site for SEO. If you aren’t familiar with how keywords work, make sure that you check out one of the resources in our blog post on keyword research. There are also free tools like Google AdWords’ keyword planner that you can use to find new keywords and phrases that will attract readers to your site. And don’t worry if no one searches for certain terms – it might only take a few posts before people start looking up the phrases you’re using.
#8 – You Are Ignoring Comments on New Posts
Comments are an important part of the blogging community and they shouldn’t be ignored. If no one leaves their thoughts or opinions on your new posts, then they’ll wonder if anyone is even reading your work (so make sure to reply). But also keep in mind that these comments can often be more useful than your actual post because you can improve upon it based on what others have said about it. That’s why developing an active community around your blog is so crucial!
#9 – You Aren’t Using SSL
You should be using SSL (Secure Sockets Layer) on your site to protect visitors and potential customers that are entering their information like credit card numbers. If you don’t know what it is, make sure you check out our blog post about SSL (or Google it). And if you want to see the difference between having SSL enabled or not, you can test your page here.
#10 – You Aren’t Participating in Q&A Sites
People love going to sites like Quora and Stack Overflow to ask questions or find new resources on a topic. You should definitely have a presence there so others can easily find information from people who truly understand the subject rather than a random website with a questionable background. Make sure that you use our guide on the ten most effective ways to get your site more traffic through Quora and Stack Overflow (and even Yahoo! Answers).
#11 – You Aren’t Taking Advantage of Widgets
Widgets are small programs that you can populate with information on your site. They’re often found on sidebar areas but they can be used elsewhere as well. The goal is to supply your readers with any sort of content that will help them engage more with your work or learn more about your topic, so make sure you check out all of the widgets available through WordPress.
#12 – You aren’t Growing Your Personal Brand
One reason why blogging is great is that it’s a way to establish yourself as an expert in a certain field. While your blog itself isn’t going to do this, you should definitely try to grow your personal brand by appearing at events and conferences networking within the community, guest blogging for other sites, and getting yourself out there!
#13 – You Aren’t Inviting Collaboration
Collaboration is a great way to get new perspectives on things. It’s also a great way to build relationships within the community, attract more readers, and get people involved in your work. Try inviting other authors from different blogs to write guest posts or start a cross-blog discussion series that will encourage readers to contribute their thoughts about a topic.
Why do these mistakes hurt the blog? Each one of these points not addressed can hurt successful SEO optimization efforts. Take #6 for example: if pictures aren’t to every post, then if Google notices that the picture is missing for a popular article that it has scanned, chances are that link will be dropped from high ranks.
Where can you learn more? Coding Horror blog has written about 10 common blogger mistakes. Also, SEONick has written an excellent guide on How to Make Money Blogging which covers many of these topics in greater detail. Finally, our blog post-Building Relationships Online through Content Marketing discusses some techniques to “grow your personal brand”.
Why is the background information useful? It helps provide context for this article and gives people add content to look at after reading this article if they want. This might inspire them to go check out some of the links provided where they can get further information on SEO optimization.
How are the steps ordered? They are presented in order from easiest to most difficult (easiest to accomplish with limited resources).
What is this list attempting to achieve? This list attempts to reduce SEO results through common blogging mistakes. The author’s goal is not for you ever to make these mistakes but instead to know what they are so that you can try your best to avoid them in the future.
Who would benefit from using this list? Bloggers who have just started might find it useful because it gives detailed descriptions of 13 common mistakes that people often make when starting a blog that might otherwise be overlooked without knowing about them. If one knows about these, then they can try their best to avoid making them.
How accurate is the knowledge in this article? It’s accurate for the most part. However, it is possible that one could find blog posts that contradict some of these points and claim otherwise. That can’t be helped; we all grow and learn from the struggles we take on.
What else would you add to this list? Nothing, I feel like these are pretty much all mistakes which people make when they first start a blog so there should be no need for additional content to the list.
In your opinion, should this page be classified as an article or list? List because it talks about a series of steps that a blogger can avoid making mistakes with their blogging efforts while at the same time providing useful information to them. Also, each point isn’t just named; it’s explained in detail.
What should be the primary focus of this page? The primary focus should be to help people avoid making mistakes that could harm their blog’s SEO efforts. Also, reading about these mistakes can provide useful information on improving their blogging skills overall which could increase traffic and revenue through their blog.
How would someone use this article? They would use it by knowing what not to do if they want to improve their search engine optimization results. By avoiding these mistakes, they will most likely see an improvement in how well their site ranks in Google (or other search engines).
These are some common blogging mistakes… Some bloggers make all of them; others might make one or two but more than that; finally there is a select few who have the ability to avoid making them almost entirely. Do you want to be that blogger who makes as few mistakes as possible? Then read on and learn from these common blogger mistakes!
You might need to take a mental step back from your blog for a moment before continuing this article. Why is that? Because you’re going to explore quite a bit of information here which will help improve SEO results for your blog. The best thing you can do is learn what NOT to do instead of what TO do if you make a mistake, after all. If you manage not to make these common blogging mistakes, then you’ll be well ahead of other bloggers out there who aren’t taking advantage of the knowledge about how they can increase their blog’s search engine ranking results.
What are some common blogging mistakes?
You’ll find out shortly…
1. Spamming your links everywhere
2. Not writing about a topic you enjoy
3. Using automated tools instead of doing it yourself
4. Relying on just one source for traffic
5. Not using the correct keywords in your blog posts’ titles and subtitles
6. Sloppy coding/lack of responsiveness for mobile users
7. Setting up a complicated site structure that is difficult to navigate through
8. Using poor grammar or mistakes throughout your blog posts, not proofreading them!
9 . Not linking internally enough (within your own site)
10 . Poorly optimized images
11. Neglecting to use a blog feed or RSS
12. Not setting up a Google Analytics account and tracking your results
13. Not engaging with your audience in any manner (such as through comments)
That’s quite the list, it’s important to be aware of what you’re getting into before you start blogging so you don’t make mistakes that could hurt your site later on. It can take some time to really get started, but if you avoid these common blogger mistakes then you’ll do just fine!
You’ll find out shortly how to not make these common blogger mistakes and avoid them from the start. If you manage not to make these common blogging mistakes, then you’ll be well ahead of other bloggers who aren’t taking advantage of this knowledge about how they can increase their blog’s search engine ranking results.
The best thing that a new or struggling blogger can do is learn what NOT to do instead of what TO do if they make a mistake because it will help prevent future occurrences as opposed to making things worse by continuing along those same lines.
Blogging seems like a great way for someone with passion and dedication to growing their site, but before doing so there are some important steps one should take to ensure success!
If you’d like help with your blog’s SEO results, feel free to contact them!
Stay tuned for more articles on blogging and how you can grow your website at the link below.