What are blog posts? Blog posts are articles that you write and publish on your website or someone else’s.
Blogging is a great way to expand your business reach, attract new customers, and establish yourself as an expert in your industry. To create engaging blog posts on any topic, there are certain steps you need to take.
These include finding a niche that is feasible for you, prioritizing objectives, and writing with clarity and intent. Let’s explore 21 tips for creating engaging blog posts on any topic!
1. Find a niche that is feasible for you
Blog posts need to be relevant and helpful. This means that you need to choose a niche or topic that is feasible for you and will benefit your readers. For instance, if you have never run a marathon before, writing about how to train for one would not be as useful for your readers
2. Prioritize your objectives
Before creating a single blog post, identify why you want to publish the article and for whom. Your reasons may include increasing sales, providing relevant information for customers, or educating the public about a cause. Then identify who your target audience is by analyzing your existing customer base, and create a list of needs or questions they might have.
3. Write with clarity and intent
Once you’ve prioritized your objectives, it’s time to write with clarity and intent. Your blog post should be about answering those questions or providing that information clearly and interestingly that benefits the reader. This may mean boiling down a subject into a key takeaway or using personal stories to make your point.
4. Research and outline before you write
You need to do some planning before sitting down to write an engaging blog post. Research what the topic entails, and create a bulleted list of facts, benefits, and questions related to it that will allow readers to become engaged in the dialogue.
5. Utilize visuals
Blog posts with visuals, such as photos and infographics, are more likely to be shared on social media than those without. Therefore, you need to consider using them when you write engaging blog posts that answer your readers’ questions and provide them with the information they want.
6. Write in a conversational tone
To create engaging content, you need to write conversational blog posts. This means not using big words or corporate-speak when possible. If your posts are too formal, people will get bored and stop reading.
7. Have an idea of what number of words you’re aiming for
Before you sit down to write, have an idea of how many words your blog post should be. Aim for about 500 if you are a beginner blogger or just starting with content marketing. The higher your readership, the fewer words per article they will read, so aim accordingly. Also, try to include subheads and bullets points throughout the blog post if possible. They make content easier to skim, increasing the likelihood your readers will read more of it.
8. Use infographics
Infographics are an excellent way to share data in a fun, visual way that increases engagement and shares on social media. You can find free, easily editable infographic templates online and then include your own unique data.
9. Use action words to engage readers
When you write engaging content, use action words in your blog posts that encourage readers to take a specific course of action. For example, rather than writing “I believe blogging is important for business,” try “Do you want more customers? Start blogging today!”
10. Answer questions with your content
When you answer the questions that readers have about a topic, they will likely find your blog post engaging and beneficial. For example, if you are discussing how to choose a blogging platform, consider including statistics on which ones are most popular or comparing them based on specific features.
11. Make it personal and relevant
To create high-engagement blog posts, you need to make the topic relatable to your target audience. This may mean including a personal story about how the subject helped your own business or using an example that illustrates its benefits in real life.
12. Use clickbait titles
When writing clickbait titles, it’s important to include a benefit of reading the blog post or a question that will entice readers to click on the link. For example, “Are you struggling with blogging? Read this blog post for 21 tips for creating engaging content.”
13. Include a visual CTA
Visual CTAs, such as arrows and call-to-action-buttons, can encourage readers to take a specific action when they visit your blog post. Add one that asks them to contact you or subscribe to your email list after reading the blog post itself.
14. Use polls in your posts
Blog posts with polls get more comments and shares on social media than those without. You can find free polling apps online to include at the end of blog posts or above the text, alongside visuals that highlight data from the poll results.
15. Invite feedback
Once your blog posts are published, post them on social media and ask users to comment with additional thoughts or questions about the subject. Also, email all of your subscribers and ask for their opinions. This can be an effective way to engage readers in a discussion about what matters most to them.
16. Ask your experts for input
If you are new to blogging, use a blog post to ask industry experts for advice on how to create engaging content in the future. This will highlight what they think is important and give them a chance to show off their knowledge. You can also offer readers a chance to submit their own questions or suggestions in the post.
17. Include data and facts to support points you’re making
Data and facts help readers understand your point of view on a topic and turn blog posts into more effective arguments. You can find publicly available statistics or conduct original research to include in your own blog posts for this purpose.
18. Add links to related content
When writing blog posts, include links to your own high-quality content or other pieces that are relevant to the subject. This will help draw people back to your site and expose them to more of your ideas, even if they don’t read the entire blog post itself.
19. Make it easy for readers to contact you
When you want readers to take a specific action, include your contact information at the end of the blog post. This could be in the form of email subscription boxes or social media links that encourage them to like or follow you on those platforms.
20. Use images and videos to support content
Including visuals in blog posts increases their readability by up to 50 percent. You can find free, high-quality images online that are released for public use or purchase a stock photo to include in your blog post. If you plan on including videos on your website, try using YouTube as a resource for this as well.
21. Repurpose content by turning blog posts into infographics or slideshows
If you don’t have time to write a completely new blog post, consider creating an infographic or slideshow instead. You can pull the majority of your existing text and visual assets into these formats and republish them online. This can help you reach a new audience as well without having to completely start over on a topic.
The blog post is an effective tool for marketers and business owners to use to attract more customers by engaging audiences across different platforms.
It’s important to find a feasible niche, prioritize your objectives, and write with clarity and intent to create engaging blog posts.
Creating engaging blog posts on any topic requires following a few simple steps. You need to find your niche, prioritize what you want the reader to do after reading the post (contact you or subscribe), and write with clarity and intent.
Sometimes it can be hard to come up with ideas for great content that will get attention online, but there are ways around this as well. One way is by turning your existing blog posts into infographics or slideshows so they’re easier to consume visually without losing their original message in text form.
If all of these tips sound daunting, let us know!
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